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Next Woman Up: Meagan Roberts, Vice President of Client Services for the Los Angeles Rams

Okay, so you know how the NFL used to feel like a total "boys’ club"? Well, times are changing! We’re seeing more and more amazing women stepping up and taking charge in the world of professional football. But beyond the headlines and the "first woman to…" stories, who are these women? What are their journeys? That’s what the "Next Woman Up" series is all about – giving these inspiring women a chance to share their stories in their own words.

And today, we’re talking with Meagan Roberts, the Vice President of Client Services for the Los Angeles Rams. Let’s dive in!

From Fan to VP: Meagan’s Story

So, how did you even get started in the crazy world of football?

Meagan: "Sports have always been a huge part of my life. Growing up in St. Louis, I was a die-hard Rams fan – remember the ‘Greatest Show on Turf’? I even played college soccer, which helped me pay for my education. After graduation, I was working on the science-y side of sports, but in 2010, I decided to switch gears and get a master’s degree in sports management.

That’s when I landed an internship with the Rams in ticket operations. It was a whole new world for me! I loved seeing how everything worked behind the scenes – distributing tickets, filling the stadium… It was also awesome to connect with season-ticket holders and fans, seeing how excited they were and how the games brought people together."

After that internship, Meagan was offered a job as a ticket operations coordinator. But she had her sights set on something bigger: suite services. "It seemed like the perfect mix of operations and customer service. I made sure to learn from everyone I could and build relationships. That really helped me grow professionally."

VP Life: What Does Client Services Even Do?

Now that you’re Vice President of Client Services, what does your job actually involve?

Meagan: "Basically, I oversee everything related to our members and suite holders. That includes our member services program for club, reserve, and premier members, and our suite services program for our Rams suite owners. I also manage suite rentals for single-game experiences and the game-day guest experience.

On game days, we have about 100 Rams ambassadors at SoFi Stadium to help fans find their seats and make sure they have a great time. It’s a big stadium, so making sure everyone has a smooth experience is our top priority.

I also work on our membership renewal strategy, creating new experiences and benefits to keep our members connected to the team and make sure they see the value in their investment."

Riding the Rollercoaster: Challenges and Opportunities

You’ve been in the NFL for 16 seasons – that’s a long time! You’ve seen the highs (Super Bowl wins!) and the lows (tough seasons). What are some of the biggest challenges you face when the team isn’t doing so well on the field?

Meagan: "We actually see those as opportunities. We’ve been lucky to have a lot of success in L.A., but I remember the struggles back in St. Louis. One thing I learned early on is that you have to invest in people. Treat them like individuals, not just numbers or paychecks.

We can’t control what happens on the field, so we focus on creating amazing experiences to add value to the game. We want to make sure our members feel appreciated, whether we’re 17-0 or 0-17. And if we’re lucky enough to make the playoffs, we embrace it and create memories that will last a lifetime."

The Constant Hustle: Never Settle

That makes sense. So, what’s the most challenging part of your job?

Meagan: "Constantly trying to come up with new ideas and improve. L.A. is a super competitive market – we’re competing for people’s money and attention with the Dodgers, Lakers, and a million other things.

Even when we introduce great things, we’re always looking for ways to make them better. It can be a little overwhelming because we don’t get much time to celebrate our successes. We’re always trying to one-up ourselves. I try to remind my team that we’re striving for improvement, not perfection. Just because something was great once doesn’t mean we can sit back and relax."

Climbing the Ladder: Hard Work and Resilience

You’ve really worked your way up within the Rams organization. What do you think has contributed to your success?

Meagan: "I’ve just never given up. Plenty of people have gone from intern to VP, but my journey has had its bumps. There have been times when I was turned down for positions. Instead of getting discouraged, I used that as motivation to improve myself.

For example, back in St. Louis, I applied for a suite services manager position and didn’t get it. I used that to figure out why I wasn’t the best candidate and worked on those areas. That mindset has helped me become resilient. There have been a ton of challenges, like moving to L.A. and trying to build a new identity for the team. Learning to improve and not take things personally has been key.

When the Rams moved to L.A., I wasn’t initially chosen to come. Our ticket office was given severance packages. But I knew there was a need for help with ticket operations, so I kept showing up to help the department prepare. That ultimately earned my coworker and me a spot in L.A. I don’t think most people would have done that. I think that’s what has set me apart – I proved I was dependable and dedicated to the job. I believed in the organization’s values and wanted to be a part of it."

Lessons Learned: Finding Balance

Wow, that’s an amazing story. Looking back on your 16 years, what have you learned about yourself?

Meagan: "I’ve learned a lot of lessons. One of the biggest is finding a balance between putting your career first and taking care of yourself. There were times when I got lost in that and had to step back and find that balance.